New Game Can Help Players Burn Calories

Published on Thursday, Apr 19 2012

A brand new app has been developed by two Britons which actually could help people to burn calories whilst playing!

The new app known as ‘Zombies, Run!’ has been developed by Adrian Hon and Naomi Alderman and had no budget for advertising. But just two weeks after its release, it has already become the highest grossing health and fitness app in the world.

The game breaks the rules of all health and fitness apps by ignoring the fitness aspect and focusing the mind on active play. It has been produced using pledged funding from over 3464 investors rather than sourcing funds from major investors. This has allowed the pair to develop the game quickly and efficiently. The only marketing used to promote the game was through a website and Facebook page, where they gained over 30,000 ‘likes’.

Zombie, Run! is one of the most expensive apps in the top 200 on the App Store however this has not deterred people from downloading it and its popularity growing.

The app is fairly simple and more like an audiobook of clips recorded by professional actors. It turns jogging into running away from Zombies and the inspiration is said to have come from a running class that Alderman took in Spring 2011.

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